Aligning your wealth

with your values

Aligning your wealth

with your values

Our values

We encourage our people to challenge decisions and behaviours that don’t align with our values.

Authentic

We put our clients first while staying true to our values, building long-term relationships based on trust, reliability and professional excellence.

Inclusive

We promote diversity and inclusion, and foster a collaborative culture that encourages teamwork and entrepreneurial thinking.

Sustainable

As a sustainable trustee, we act responsibly and uphold high ethical standards to maintain trust and confidence.

Trusted by clients
globally

Our commitments

Independent and owner-managed, we work closely with clients to support long-term wealth across generations.

Responsibility

We operate to high standards, considering our impact on clients, colleagues, society and the environment, with a commitment to the UN Global Compact.

Accessibility

We make things straightforward, with clear communication, transparent fees and easy access to our team.

Innovation

We encourage new ideas and continuous improvement, helping us deliver better outcomes for our clients.

Action

We take a proactive, hands-on approach, acting early and communicating openly in everything we do.

Our awards and partnerships

Our Story

Founded in 2011, in the wake of the Global Financial Crisis, with a desire to do things differently

More about us

2011

Our regulatory licences were awarded by the JFSC

2024

Succession Plan to remain independent and owner-managed announced

2025

Affinity Private Wealth Sells Investment Business to Capital International

2025

New office opened in the Dubai International Financial Centre (DIFC)