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News and Views

The Waves of Change: Stories Shaping the Future of Our Oceans

Earlier this year, Affinity Trust sponsored a series of Storytelling Grants in partnership with Ocean Culture Life, supporting creatives telling powerful, untold stories of ocean conservation. The first cohort of winners features inspiring projects, from inclusive paddleboarding in Wales to resilient coral reefs in Honduras and grassroots protection efforts in Indonesia. Each story highlights the power of local action to drive global impact. Read more about the storytellers making waves.

June 6, 2025
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The Waves of Change: Stories Shaping the Future of Our Oceans

Earlier this year, Affinity Trust sponsored a series of Storytelling Grants in partnership with Ocean Culture Life, supporting creatives telling powerful, untold stories of ocean conservation. The first cohort of winners features inspiring projects, from inclusive paddleboarding in Wales to resilient coral reefs in Honduras and grassroots protection efforts in Indonesia. Each story highlights the power of local action to drive global impact. Read more about the storytellers making waves.

June 6, 2025
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Views from the Desk – Sputnik Moments

Many will have heard of the investing duo Warren Buffet and Charlie Munger and the exceptional success of Berkshire Hathaway. However, 50 years ago there was a third member of the group, Rick Guerin. He was a partner of Warren and Charlie in the 1970s and they interviewed business managers together as they built their portfolio of investments. Then Rick kind of disappeared, at least relative to Buffett and Munger’s success.

April 7, 2025
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The Power of Many: Why Gender and Age Diversity Matter in Family Wealth Leadership

Who holds the power in decision-making rooms? The choices made today shape financial legacies, but without diverse perspectives, strategies risk becoming outdated. As International Women’s Day approaches, it’s time to ask: are the right voices at the table?

March 7, 2025
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Views from the Desk – Empires

Based on Q1, 2024 data, (Wealth distribution U.S. 1989-2023 | Statista) the top 1% of the US population controlled 30.4% of the nation’s wealth. The researchers at Seshat have dug deeper into wealth trends and this reveals, back in 1983, 66,000 American households were worth at least $10 million.

January 24, 2025
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Affinity Private Wealth partners with Ocean Culture Life to Give a Voice to the Ocean through Storytelling Grants

Affinity has partnered with Ocean Culture Life to fund Storytelling Grants over the next 12 months, supporting untold ocean conservation stories and championing efforts to preserve ecosystems, amplify projects, and inspire action for ocean health.

November 14, 2024
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Affinity Private Wealth Achieves Silver Chartered Status From The Jersey Good Business Council

Affinity Private Wealth is the first Jersey company to be awarded Silver Chartered status by the Jersey Good Business Council, recognising its leadership in sustainable business practices, corporate responsibility, and local community engagement.

October 17, 2024
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Affinity Private Wealth Announces Succession Plan to Remain Independent and Owner-Managed

Affinity is excited to announce a succession plan that ensures the firm remains owner-managed and independent. This initiative, led by the original founders and shareholders, aims to secure Affinity's future while prioritising client needs.

October 11, 2024
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Views from the Desk - Tools & Jewels

With soaring national debt and policymakers hesitant to cut spending, how might rising inflation affect paper currencies' value and enhance the appeal of real assets as a store of value and investment opportunity?

October 10, 2024
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Views from the Desk - Crystal balls and silicon chips

In a world in which we rate restaurants on TripAdvisor and the effectiveness of power tools on Amazon, it seems odd that we fail to rate the economists who provide the forecasts on which world-changing decisions are sometimes made.

July 9, 2024
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We're thrilled to announce that Affinity has been shortlisted for the prestigious STEP Private Client Awards for the second consecutive year!

We're thrilled to announce that Affinity has been shortlisted for the prestigious STEP Trust Company of the Year (Midsize Firm) Award for the second consecutive year! We're also proud that Sam Hilton has been shortlisted for the Rising Star Award

June 21, 2024
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World Ocean Day: Celebrating Affinity's Partnership with Blue Marine for the Jersey Hand Dived Scallop Initiative

As we recognise this next World Ocean Day, we reflect on the important strides made in marine conservation through Affinity's partnership with Blue Marine Foundation on the Jersey Hand Dived Scallop Initiative.

June 7, 2024
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Affinity Private Wealth and Highlands College Join Forces to Sponsor Six Carbon Literacy Courses Throughout 2024

Affinity Private Wealth and Highlands College join forces to sponsor six Carbon Literacy courses, in collaboration with the Government of Jersey via ecoActive elevating sustainability and environmental awareness in Jersey.

April 29, 2024
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Views from the Desk – Correlation, Cause or Coincidence

The world of economics and finance runs on equations, models, statistics, back tests and predictive analytics. It seeks out objective causal relationships that can be quantified and verified.

April 8, 2024
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Views from the Desk – Cash, Coal, Cars and…Choreography

It is not that long ago – November 2021 – when world leaders were jostling to be pictured with celebrities like Leonardo DiCaprio, Stella McCartney or Emma Watson at the much-vaunted COP26 climate conference in Glasgow.

February 29, 2024
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Views from the Desk – Navigating the Polls

2024 is set to be an important period for politics. Already dubbed ‘the biggest election year in history’, more than 70 countries representing half the world’s population will hold regional, legislative and presidential elections.

January 4, 2024
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Valued client leads groundbreaking conservation project with Durrell in Scotland, Dalnacardoch

Affinity Private Wealth has recently been working hard for one of our clients on an exciting and transformative project. Today, we are thrilled to unveil the results of the efforts of David, Cait and Courtney.

October 25, 2023
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Views from the Desk – Darkest before the dawn

In an era of fast-changing end markets, accelerating digital transformation, heightened competition and increased customer expectations, it is difficult for most businesses to stay ‘on top’ for long.

October 6, 2023
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Michelle Tring Appointed as Group Director for Affinity Private Wealth

We are pleased to announce the promotion of Michelle Tring to Group Director. In her new role, Michelle will lead the business development efforts for the trust business, overseeing service excellence for private clients and families.

September 13, 2023
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Affinity Trust Limited has been named a finalist for the STEP Trust Company of the Year (Midsize Firm) award

We are excited to announce that Affinity Trust Limited has been named a finalist for the prestigious STEP Trust Company of the Year (Midsize Firm) award!

July 7, 2023
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Views from the Desk – The paradox of change

There is an old joke about a tourist, trying to get to Dublin, who stops in a village out in the sticks to ask a local for directions. After a long consideration, the local replies ‘If I was you, I wouldn’t start from here’.

July 6, 2023
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Julia's departure from Affinity Private Wealth

Julia has made the decision to leave the firm, while maintaining her role as a committed, long-term shareholder of Affinity Private Wealth. We extend our best wishes to Julia as she embarks on the next chapter of her life.

June 30, 2023
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Affinity adopts centralised due diligence platform Door, to enhance fund manager research

"We are pleased to collaborate with Door and leverage their innovative technology to streamline and augment our information gathering process," Jon Proudfoot, Investment Director at Affinity

May 15, 2023
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Affinity announces partnership with FEIFA to foster responsible and sustainable investing

Affinity is pleased to announce its partnership with The Federation of European Independent Financial Advisers (FEIFA) to promote responsible investments, aligning clients' values with wealth.

May 15, 2023
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Views from the Desk – Chips, AI and digital twins

The concept of a digital twin emerged because of the NASA Apollo space program where, thanks to its deployment and adoption - namely a digital representation of a real-world entity or system – mission control was able to safely return Apollo 13.

April 6, 2023
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When life imitates art

We know online life is becoming steadily more immersive and our virtual lives are increasingly taking time out of our offline lives. As more companies and people move into the metaverse, its regulation (or lack thereof) is gaining attention.

March 17, 2023
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Affinity Trust Limited partners with Blue Marine Foundation

We are proud to announce Affinity Trust Limited has partnered with Blue Marine Foundation, the internationally renowned charity dedicated to restoring the ocean to health by addressing overfishing - one of the biggest environmental problems we face.

March 16, 2023
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Views from the Desk – Inevitable but unpredictable

Today, the links between risk and new business ventures, trade and economic growth appear self-evident. However, this was not always the case; indeed, this understanding is surprisingly recent.

January 13, 2023
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Elizabeth Shaw joins Affinity Private Wealth as Associate Director, Trust

We are excited to announce that Elizabeth Shaw has joined Affinity Private Wealth as an Associate Director within our Trust team.

January 13, 2023
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Views from the Desk – The Normalisation of Deviance

It was American sociologist, Diane Vaughan, who first coined the phrase “the normalisation of deviance” to describe a cultural drift in which circumstances classified as “not okay” are slowly reclassified as “okay.”

October 6, 2022
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Views from the Desk – Marshmallows and Macro Towers

In the late 1960s, psychologist Walter Mischel and his colleagues at Stanford University conducted a series of studies on delayed gratification, known as the ‘Marshmallow experiment’.

July 6, 2022
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Views from the Desk – Wars & Pandemics; Growth & Inflation

It is two years since we wrote our April 2020 VFTD, titled Staying the Course, which recounted the epic polar adventure of Ernest Shackleton and his crew, aboard their ship ‘Endurance’.

April 7, 2022
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Views from the Desk – What would Engels think of mission-orientated capitalism?

In 2017, a statue of Friedrich Engels was transported on a flat-bed truck from eastern Ukraine, a former colony of the Soviet empire, to the heart of the ‘northern powerhouse’ of England - Manchester.

January 6, 2022
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Views from the Desk – What do you do for a living?

Many of us believe the ability to innovate is the preserve of a select few.

December 23, 2021
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Salute

Before taking a drink, many revellers will clink their glasses and make a toast. This could be cheers in Britain or saúde in Portuguese, santé in France and salud or salute for the Spanish and Italians.

November 16, 2021
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Views from the Desk – Keeping the lights on

On the rim of the Arctic Circle, Iceland is one of the most striking places on our planet. Its moniker – the Land of Fire and Ice – paints an accurate picture: this frozen landscape is set right on top of a volcanic melting pot.

October 6, 2021
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Jon Proudfoot joins Affinity Private Wealth as Associate Director, Investments

We are excited to announce that Jon Proudfoot has joined Affinity Private Wealth as Associate Director, Investments.

August 5, 2021
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APW Investors Limited pivots to become a responsible investment firm

We are proud to announce, we have made the strategic decision to become a firm dedicated to responsible investing.

July 19, 2021
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UN Global Compact Communication on Progress 2021

As part of our ongoing commitment to the UN Global Compact, we have submitted our third Communication on Progress.

July 6, 2021
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Making sure the hat fits

The largest wealth transfer in history is currently taking place, as Baby Boomers pass their wealth to Millennials.

July 5, 2021
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Views from the Desk – Natural capital - it's not all Gucci

In April 2012, Jeremy Grantham delivered a speech to attendees of The Prince of Wales’ Business & Sustainability Programme at the University of Cambridge...

July 5, 2021
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Views from the Desk – The price paid for staying in touch

Earlier this year, the Virtual Human Interaction Lab (VHIL) at Stanford University published a paper examining the psychological consequences of spending hours per day on video chat platforms.

July 4, 2021
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Views from the Desk – Power, Corruption and Lies

For a concept that is so widely used, power is surprisingly elusive and difficult to measure. It is often defined only in undesirable terms, and as a form of domination, but it can also be a positive force...

July 1, 2021
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Views from the Desk – Waiter, there is a fly in my soup

New York is commonly referred to as the melting pot of America. There's over eight million residents, with an estimated sixty percent of the population being immigrants or children of immigrants.

March 12, 2021
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Carbon Offset

Proud to be the first Jersey financial services company to offset their carbon with Durrell Wildlife Conservation Trust.

March 4, 2021
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Elephants, rhinos and tigers

Elephants, rhinos and tigers may not be the first thing that springs to mind when thinking about financial crime.

February 25, 2021
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Views from the Desk – It is enough to drive you to drink

How many of you did Dry January? The ditching of alcohol in the first month of the calendar year is now an annual tradition for many people.

February 9, 2021
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Views from the Desk – Drive carefully

The word impulse has several meanings. It can be defined as a sudden, strong and unreflective urge to act. For example, I had an almost irresistible impulse to giggle.

January 6, 2021
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Views from the Desk – Staying the course

On 5 December 1914, the crew of the Endurance set out from South Georgia on an expedition to traverse the Antarctic continent, one of the last frontiers in the golden age of polar exploration.

April 1, 2020
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